Search
-
Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands
The presence of young influencers in a household makes a difference when it comes to acquisition intent and brand preference
-
Leader of Ipsos in North America Appointed to CASRO Board of Directors
Pierre Le Manh to Step into Role on CASRO's Board in 2015
-
CPG Expert Delivers `Out of the Box' Insights to Clients
Karen Lustig Joins Ipsos MarketQuest's U.S. Team as a Senior Vice President
-
More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
-
The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
-
Two Senior Level Appointments to Fortify Ipsos Marketing Practice
Elys Roberts Takes Responsibility of Ipsos Marketing's U.S. business, while Steve Girling Leads Healthcare Practice in the Region