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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
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Ipsos/UVA Center for Politics Poll on Presidential Ratings
Ipsos together with the University of Virginia Center for Politics conducted a poll to see how Americans rate US Presidents, past and present.
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Reuters/Ipsos Data: Core Political (02/14/2018)
After a week of promoting his infrastructure and budget proposals, President Trump’s approval rating stands at 39% among all Americans, one percentage point down from the previous week (40%).
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Most Americans Experience Feeling Dissatisfied with How Their Body Looks from Time to Time, Including Nearly Two in Five Who Feel This Way Whenever They Look in the Mirror
At Least One in Three Would Give Up Alcohol, Pizza, and/or Social Media if it Meant They Could Achieve Their Perfect Body Overnight
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The Business of Belonging
In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.
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The Story Behind the Story
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
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Reuters/Ipsos Data: Core Political (2/7/2018)
President Trump's approval rating holds steady, and healthcare remains top priority issue for Americans.
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Get Fair or Fail
Do you know which incidents are critical, which customers are expendable and what the most suitable, cost-effective response or intervention will give your brand a competitive advantage?
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.