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How to predict, measure and optimize the success of your brand
Revisit our webinar to hear new research on building successful brands by shaping expectations, integrating context and acting with empathy.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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[WEBINAR] Raising the Bar: Unlocking Alcohol Consumption Signals
Join us as we unveil the influence of behavior changes reshaping the future of alcohol consumption.
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Why brands need to innovate for older Americans
The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.
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Change is happening too fast… and too slowly
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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What the Future: Farming
Listen in as we explore the future of farming and what it means for a wide range of products, services and the sectors that produce them, from tech to restaurants and CPG to auto and air travel.
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Consumer coping strategies in the cost of living crisis
Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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[WEBINAR] Flights of Fancy: Affluents and their Perfect Getaway
During this session, Ipsos’ Tony Incalcatera, Chief Research Officer, and Jesse Peretz, Director of Ipsos Affluent Intelligence, will present insights derived from our recent research on the types of vacation trips Affluents are planning this summer and how things will differ from the past.
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[WEBINAR] Insights for Activating the Purchasing Journey
Please join us as Ipsos’ Jesse Itzkowitz, Chief Behavioral Scientist, and Brendan Light, Head of Shopper Insights, share insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.