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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.
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U.S. Consumer Investment and Expectations indices drop to lowest level in more than 10 years
Anxiety among young Americans and Democrats accelerates decline in overall consumer sentiment
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Latino Americans worried about gun violence and crime, optimistic about America
New Ipsos poll for Axios & Telemundo finds Latino Americans want the administration to prioritize fighting inflation
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Digital + Physical: Omnichannel Customer Expectations
Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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Americans think of Jan 6 Committee as fair, but are not following it
New ABC News/Ipsos poll finds belief in Trump's culpability unchanged
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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
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U.S. consumer sentiment falls to lowest point in 18 months
Purchasing confidence tumbles as Americans expect inflation to continue rising
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Ipsos launches cutting-edge UX lab in downtown Chicago
The Ipsos Experience Lab has been built to deliver consistent, quality data on these experiences
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Americans’ economic sentiment stabilizes after six-week decline
Rise in jobs sentiment balances continued drop in expectations