Getting It Right Podcast

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.

The author(s)

  • Douwe Rademaker CEO, US, Market Strategy & Understanding – Research
  • Chris Murphy President, Market Strategy and Understanding
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Getting it Right | Podcast

Getting It Right is a podcast designed to inspire listeners to think differently about brands, brand strategy and brand growth. We will feature Ipsos and client-side brand experts to share their experiences and tips for managing brands.

 

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If you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact [email protected]

 

Season 3

Season 3, Episode 5: This week we are joined by Allen Bonde, CMO at Synthesio, an Ipsos company, to discuss how social data and AI can help in building brands. To learn more about what is discussed in this podcast and about AI consumer intelligence, read Allen’s recent paper on the topic here.

 

Season 3, Episode 4: Listen in as our guest, Alison Chaltas, Global Leader of Shopper and Omnichannel at Ipsos, joins us to look at the role of brands in the time of convergent commerce. How has this changed consumers’ relationship to brands, and has it fundamentally changed the consumer shopping journey for most categories?
To learn more about this topic, read Convergent Commerce: Navigating the fragmented world of emerging channels and shoppable touchpoints

Season 3, Episode 3: This week we are joined by Andre Galiano, business director, Ipsos Strategy3, to hear about brands in Latin American and how inflation is affecting consumer behavior in the region.

Season 3, Episode 2: Brands can take hits from many different angles, whether it’s from the category in which it sits, its competitors, or even consumers. In this episode, we welcome back to the podcast Seth Traum, Managing Partner, Strategy 3, Ipsos in North America, to discuss how brands can respond to sudden market disruptions.

Season 3, Episode 1: As we begin the third series of Getting It Right, we are delighted to welcome Oscar Yuan, global leader and CEO of Ipsos Strategy3, and Josh Samuel, Chief Analytics Officer, Brand Health Tracking, Ipsos, to go back to basics by discussing managing and measuring the strength of your brand as well as the role of expectations in brand management.

Season 2

Season 2, Episode 9: In this episode we are delighted to welcome Ipsos’ April Jeffries, President, Global Ethnography and Immersion, to discuss how brands can be more empathetic.

Season 2, Episode 8: In our first episode of 2022, we speak with Fiona Moss, Head of the CX Global Analytics Team, Customer Experience at Ipsos, to discuss predictive brand growth metrics and how to choose the right KPI for your brand.

Season 2, Episode 7: In this special holiday edition, hosts Chris Murphy and Douwe Rademaker look back at the topics discussed throughout 2021 and highlight the key insights we’ve learned.

Season 2, Episode 6: Few industries are seeing such disruption as car manufacturers with the shift towards electric vehicles. Today we’re joined by Oscar Yuan, head of Strategy3, Ipsos in US, and Alexandre de Saint-Leon, global head of mobility at Ipsos, to look at what the transformation of the industry means for automotive brands and what brands from outside the category can learn from this change.

Season 2, Episode 5: Listen in as we discuss what the emergence of social commerce and livestreaming means for brands. To learn more about what was discussed in the podcast read our paper Convergent Commerce: Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints.

Season 2, Episode 4: Listen in to hear our guest discuss the impact of a declining population. Darrell Bricker, Global Head of Public Affairs at Ipsos highlights demographic changes and what global population decline and an ageing population means for brands. To learn more about what was discussed in the podcast read Darrell’s paper Emptier Planet: Are we ready for the shock of global population decline? 

Season 2, Episode 3: In this episode we take a look at premium brands. Premium brands have thrived during the pandemic and this podcast discusses how to premiumize, the geographical differences in the popularity of premium brands and whether the popularity of premium brands is here to stay. To learn more about what was discussed in the podcast, please read our paper Trading Up: How has the pandemic impacted the positive momentum of premium brands.

Season 2, Episode 2: In this episode, we are joined by Greg Clayton, Head of Market Strategy and Understanding for Ipsos in the UK, to discuss brand sustainability, highlighting times when brands have got it right and got it wrong.

Season 2, Episode 1: In the first series of Getting It Right the focus was on the foundations of brand strategy, while in season two we will look more at brand activation. Oli Sweet, Head of Ethnography for Ipsos in the UK, and Colin Strong, Head of Behavioral Science for Ipsos in the UK, are the guests this week where the discussion looks at routines and rituals, and how ethnography and behavioral science can help us uncover, and give meaning to, hidden insights.

Season 1

Episode 8: This week we explore brand consciousness and brands doing good in society.

Episode 7: In this episode, Douwe and Chris are joined by Laura Hurst to discuss brand positioning and the power of simplicity.

Episode 6: On this episode we are joined by Philip Ryan, Partner, Strategy3, Ipsos in the US, to look at plausible, thought-provoking scenarios of what the next five years may bring. To learn more about what is discussed in this podcast, read the Shaping 2025 and Beyond report.

Episode 5: We welcome Gillian Drewett, Global Head of Offer, Brand Health Tracking, Ipsos, to discuss how brands can achieve growth in a mindful and mindless world. To learn more about the topic read Gillian’s paper, Dancing with Duality.

Episode 4: On episode four of the podcast we are joined by Gesina Gudehus-Wittern, who heads up Ipsos’ insights consultancy Strategy3 in Germany. They discuss Gesina’s idea of The Art of More, which looks at how large and legacy brands too often have a warfare mindset and miss the market-shaping potential of their own brand assets.

Episode 3: In this episode, we explore new thinking on distinctive brand assets with Hazel Freeman, Global BHT Service Line Offer and Design Director at Ipsos, and Adam Sheridan, Global Head of Products and Innovation, Creative Excellence at Ipsos. 

Episode 2: Listen in as we speak with Daan Versteeg, Country Manager of Ipsos in the Netherlands, about consumer consciousness, the new data-driven consumer centricity framework and its impact on brand building. 

Episode 1:  Welcome to our first episode of Getting It Right. This week, our hosts, Douwe Rademaker and Chris Murphy, sit down with Seth Traum, Managing Partner, Strategy 3, Ipsos in North America, to discuss implementing dynamic brand strategy and how to get it right.

The author(s)

  • Douwe Rademaker CEO, US, Market Strategy & Understanding – Research
  • Chris Murphy President, Market Strategy and Understanding

Consumer & Shopper