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Shoppers Are Planning to Go Off Script this Black Friday. Can Retailers Capitalize on That?
Many consumers are looking for steals in the moment to add to their game plan for Black Friday shopping.
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Six in Ten Shoppers Are Buying Things They Would Buy Anyway during Black Friday, Small Business Saturday, and Cyber Monday
Three quarters of Black Friday and Cyber Monday shoppers will only be shopping sales
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One Year from Election Day 2020, This One Thing Will Boost Confidence in U.S. Elections
Exactly one year out from the historic 2020 presidential election, Americans are very concerned about whether the upcoming election will be open and fair with strong differences along party lines.
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Holiday Share of Wallet Success
Watch our on-demand webinar illustrating how a holiday micro-shop is an essential part of your seasonal strategy.
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Less Than Half of Americans Believe Ghosts Are Real
Vast majority of parents eat their child's Halloween candy
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[WEBINAR] Holiday Share of Wallet Success
With Black Friday – the unofficial kick-off to holiday shopping – just around the corner, this webinar is a must for all retail marketers!
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Reuters/Ipsos Core Political Survey: Congressional Approval Tracker (09/04/2019)
Approximately 1 in 5 Americans approves of Congress.
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Ipsos Update - September 2019
Ipsos Update - September 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on happiness, beauty, social media bans, presidents of Latin America and our new edition of Indonesia Flair.
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.
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FaceApp goes viral: How do you feel about aging?
A recent Ipsos survey shows that we think old age begins at 66