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SOTU Makes Trump’s Re-election Strategy Clear
Themes from last night's State of the Union address provide insight into how President Trump will play to his base and potentially undercut the eventual Democratic nominee.
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Ipsos Introduces Kids and Family Center of Excellence with Release of the Family Media Experience Fall/Winter 2019 Survey
Study Highlights Evolution in the American Family’s Media Consumption in the Era of Choice
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Reuters/Ipsos Core Political Survey: Impeachment Tracker (02/05/2020)
Two in five Americans want to see Trump removed from office, while one-third believe the impeachment charges should be dismissed.
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Ipsos Update - February 2020
Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.
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Creating a Community Hub In-Store to Drive Traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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The Beryl Institute-Ipsos PX Pulse finds U.S. Patients more positive about their own healthcare experiences than country’s system
PX Pulse is a quarterly tracking poll designed to elevate the understanding of current perspectives on the patient experience in U.S. healthcare
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Reuters/Ipsos Survey: 2020 Democratic Primary Tracker (02/04/2020)
Biden continues to lead the race for the Democratic primary nomination among Democratic registered voters.
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Men and Women Don’t Agree on Dates, Sex, and Heartbreak
Many people are unenthusiastic about dating, while men and women do not see eye-to-eye on many key parts of the process.
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Ideology Matters More Than Electability to Some Democratic Voters
Sanders supporters are less concerned with who has the best chance of beating President Trump in the general election than Biden supporters.
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.