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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
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Where Americans stand on generative AI
Below are five charts on the state of generative AI models and how the public feels when it comes to AI regulation
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The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
The results of this research demonstrate the time-burden on ER+, HER2- mBC patients and their loved ones when going to receive care and the potential difficulty of care when an IM injection is part of their treatment plan.
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One in four current undergraduate students are at risk of not completing college
Finances, changes in motivation, and mental health are the top reasons at risk students have considered leaving school according to Sallie Mae/Ipsos polling
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Global views on the treatment of ethnic minorities
Our annual Ipsos Equalities Index, which runs for the second time this year, includes a question designed to discover which groups people believe suffer the most from unfair and unequal treatment in their country.
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March 2024: Consumer confidence mixed throughout Europe
Spain and Italy are up significantly while Great Britain and Sweden decline.
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Airlines for America (A4A) / Ipsos Air Travelers in America Survey
Ipsos conducted Airlines for America annual travel survey.
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Americans are more confident about a Trump-led future except for one key topic
Americans overall are more confident about the country under Trump on a range of topics – except for access to abortion and reproductive care, according to the Ipsos Consumer Tracker
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What the Future: Parenting
Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.