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People are worried about the misuse of AI, but they trust it more than humans
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.
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Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
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Why are Republicans all in on Trump?
Below are five charts showing why exactly Trump is still the Republican favorite.
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Politics & Business: Tactics for Surviving Hyper-partisan Consumers
Revisit our deep dive webinar to hear more about the importance of centering the human over the issue in all arenas of business, including when taking and sticking to a stand, and why employees need to be considered alongside consumers.
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How to align ESG with what matters most to Americans
Ipsos’ Trent Ross explains where Americans’ ESG priorities lie — and why brands and businesses should be paying attention.
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The changes in people, markets and society that will shape the future
Ipsos Strategy3’s Trevor Sudano looks at the changes in people, markets and society that will shape the future of manufacturing.
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Reuters/Ipsos Issues Survey - January 2024
Former president Donald Trump maintains his lead for the Republican presidential nomination.
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Demography is politics
How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.
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Data dive: 2023 in review
In 12 infographics, we look back at key Ipsos Global Advisor polls from a year that was filled with a few very high highs and some really low lows.
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From "Everything Everywhere All at Once" to "Not Much, Anywhere, Anytime Soon"?
Access our annual Almanac for Ipsos' reflection on ESG in 2023 and guidelines for 2024.