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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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Has the commute finally changed?
In a November survey, half of full-time workers in America reported working from home more often due to the pandemic, plus an additional 21% who said their habits hadn’t changed. Only 6% said they were working remotely less often.
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Why home financing needs innovation beyond the pricing game
All things financial are getting faster, digital and almost invisible. The friction between shopping for things and paying for them has virtually disappeared.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (02/10/2021)
Biden's approval rating remains unchanged from last week with 57% of Americans approving of the way he is handling his job as President.
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[VIRTUAL SUMMIT] The race to reshape retail in a period of mass disruption
Join Ipsos and our stellar clients for Ipsos’ third virtual summit as we focus in on retail and buying.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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[WEBINAR] Advertising 2021: Cultural Fluency, Gender & People of Color
During this complimentary webinar, we will share data from a broad sample of consumers on topics at the intersection of equality and advertising.
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Seven in ten Americans say they have been spending more time online this year than ever before
Less than half, however, feel confident about the security of their online accounts