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Dating App Users Are Looking for Love, Quickly
Dating apps are redefining how people find each other, what they are looking for, and how quickly they get what they want out of romance.
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Most Americans See Aliens as a Likelihood. Will We Ever Be the Aliens?
Just under half of Americans believe UFOs exist and have visited the Earth, according to a recent Ipsos poll. Is that out of this world and could we ever inhabit space in that way?
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Over a Third of Cosmetics Users Willing to Purchase Previously Owned Unopened Beauty or Grooming Items
Only 1 in 5 would be willing to buy used cosmetic items, citing cleanliness concerns
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Half of Americans Have Discussed the Impeachment Proceedings with Family During Holiday Gatherings
Seven in ten say they are following the proceedings, with a third saying they are following them “a great deal”
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Urban Plates/Ipsos Poll 2020 New Year’s Resolutions
Poll shows that half of New Year’s Resolutions in 2020 will be related to improving finances or health.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Customer intelligence of audience attitudes on top 3 dating apps
What people are saying online about Tinder, Bumble, and Hinge.
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Ipsos Clients Win Nine David Ogilvy Awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards
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Are you feeling included in beauty inclusivity?
Mallory Newell’s WTF Beauty article explores the topic of body image. Her beauty must-have products are Vitamin C serums and good sunscreen.