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Americans support Inflation Reduction Act measures
A recent Reuters/Ipsos poll finds broad support for individual measures of Inflation Reduction Act but divided opinions on whether it will actually reduce inflation
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
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Ipsos Core Political Survey: Presidential Approval Tracker (08/10/2022)
This week’s Ipsos Core Political has President Biden with a 40% approval rating, as nearly a third of Americans believe the economy is the nation’s biggest problem.
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Majority of Americans would vote in favor of abortion legality in hypothetical state-level ballot measure
New Ipsos/USA Today poll finds support for deciding abortion rights at the state level using such a ballot measure exists across party lines
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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Future-proof your brand during inflationary times
Timely insights to help brands future-proof their growth during inflationary times.
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Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
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[WEBINAR] When Social Met Surveys: A Conversation with Twitter’s Joe Rice
Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.
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[WEBINAR] Black Business Month: Innovation, Inclusion & Insights
In honor of Black Business Month, the Ipsos UU Inclusion Council is hosting an interactive market research seminar and Q&A session for minority-owned, and women-owned businesses. Join us!