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New at Ipsos: The latest research, data and reports
Here's how to find Ipsos' latest polling and insights.
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Biosimilar Launch Strategy Development
A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.
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Ipsos Core Political : Presidential Approval Tracker (08/03/2022)
This week’s Ipsos Core Political has President Biden with a 38% approval rating, and 69% of Americans say things in this country are off on the wrong track. The economy remains the nation’s most important problem and the issue Americans want Biden to prioritize.
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A new era in multiple sclerosis
Referencing Ipsos’ syndicated MS Therapy Monitor data, we explore the impact of the anti-CD20s since their availability – specifically, where they are being used, how they are being used, and neurologists’ perceptions of them.
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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
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Who gave Democrats the edge on the generic ballot?
Following the same people over time, FiveThirtyEight/Ipsos tracking unpacks the people and issues driving previously uncommitted Democratic voters to the midterms.
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Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed; support is weaker
in the U.S. than in all other western countries -
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. And more.
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Doctors and scientists are seen as the world’s most trustworthy professions
Military personnel are more trusted in the U.S. than in most other countries