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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Third Wave of In-Store Health & Safety Audits Will Award Firms with Strong Performance
Launching March 2021, the 3rd Wave of the Consumer Health & Safety Index will provide a crucial tool for companies nearly a year into the coronavirus pandemic.
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Digital Evolution of Mental Healthcare & Stakeholder Adoption
Revisit our recorded webinar to hear why promoting the long-term benefits of your products to the overall healthcare system will result in therapeutic success.
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Americans don’t think companies followed through on their racial justice platitudes
It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (02/25/2021)
Over half of Americans continue to approve of the way Joe Biden is handling his job one month into his presidency.
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Home Infusion: Drivers, Barriers & Opportunities
The expansion of home infusion triggered by general trends in healthcare and accelerated by the pandemic has transformed the patient journey for infusion therapy and created new opportunities.
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Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.