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Ipsos Strategy3 named by Forbes as one of the World’s Best Management Consulting Firms for second time
Strategy3, Ipsos’ marketing, innovation and strategy consulting company, has been recognized by Forbes as one of the World’s Best Management Consulting Firms for the second consecutive year.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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About eight in ten parents with children under 18 on 'traditional' social media apps worry about their children using video/image-sharing apps
New Aura/Ipsos poll finds that two in three parents with children on social media say their child has experienced a negative effect of social media.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Read more about how building trust gives companies an advantage in telling their story in times of crisis, marketing their products efficiently, and turning stakeholders into advocates.
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Americans are more comfortable paying their bills, but think high prices are here to stay
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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[WEBINAR] Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Google / Ipsos : Apps for Business Growth: How to Drive Profitability and Loyalty This Holiday Season and Beyond
Most retailers (78%) retailers surveyed agree that paid promotion methods reap benefits that organic methods alone cannot achieve.
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DeSantis, Ramaswamy, Haley seen as top performers in first Republican debate
Post-debate FiveThirtyEight/Washington Post/Ipsos poll also finds that a majority of Republican primary voters did not watch the debate