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How AI will help tomorrow’s creators push artistic boundaries
When used with intention, AI can facilitate entirely new modes of creative expression. But that means developers should be listening to what artists want from these tools, says artist and RISD professor Daniel Lefcourt.
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How ‘generative reality’ will become a new art medium
From MOMA to the Sphere, Refik Anadol’s AI-powered art installations have engaged and inspired millions. Here’s how he sees the future of creativity.
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How platforms can boost social authenticity and engagement
Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.
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Why advertising will still need human creative directors
As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.
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Why understanding and empathy inspire better ads
Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.
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What the Future: Shopping
Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.
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We are hopeful for our future. But the future? Not so much.
Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.
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[WEBINAR] Decoding Gen Alpha Beauty: Unlocking the Tween Market
The tween beauty market is booming. Fueled by social media and influencer marketing, younger shoppers are poring over complicated skincare routines, flooding beauty retailers, and passionately proclaiming their favorite brands and products.
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[WEBINAR] What the Future: Creativity
The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.
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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.