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Most Americans tip, and think they tip enough
One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.
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Two in three Americans feel Biden should step aside
However, most feel both men are too old and the race for president remains tied, according to ABC News/Washington Post/Ipsos poll
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Oceana Offshore Drilling Survey
American voters support various policies aiming to protect the ocean and wildlife.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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Biden lost the debate, but Trump didn't win
Following the first 2024 Presidential debate, fewer likely voters feel President Joe Biden is mentally and physically fit to be president, according to the findings of a new 538/Ipsos poll
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Three in five Americans are likely to watch a Biden-Trump debate
New Syracuse University/Ipsos poll also finds that a majority believe American democracy works well for most people
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Ipsos is Proud to Partner with Resonance on the America's Best Cities Report
The 2024 America’s Best Cities Report features New York City at the top of the ranking, and nine California cities make the Top 100, the most of any state.
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How brands can use context to cut through chaos and connect with customers
New chapter in Ipsos’ Insights to Activate series explains how creativity, empathy, and understanding can help brands connect with customers in chaotic times.
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Turning Up the Temperature on Summer Travel: As Many As One in Four (25%) Americans Anticipate Increases to their Travel Spending this Summer
Half (51%) say they spend more than they should