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Reuters/Ipsos Survey: Israel Hamas War and the 2024 Election
New Reuters/Ipsos polling on the Israel-Hamas war and the 2024 election
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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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November 2023 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows No Significant Change For The Third Consecutive Month
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Republican debate watchers see Haley as the best performer, Ramaswamy as the worst
The 538/Washington Post/Ipsos post-debate poll also finds that only about a quarter of likely Republican primary voters tuned into the debate
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Registered voters are feeling pessimistic about the state of the U.S economy
A new Yahoo Finance/Ipsos survey finds that over one in four voters blame the Biden administration policies for increasing inflation rates
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One year from Election Day, Republicans perceived as better at handling the economy
New ABC News/Ipsos poll finds that the economy and healthcare top the list of issues most important to Americans
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead
Travelers of All Ages Will Value Connectivity and Personalization, Seek out Culture and Unique Experiences and Embrace New Business Travel Trends as Travel Boom Continues
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Americans want active shooter drills in schools but differ on safety priorities
A new NPR/Ipsos poll finds that more than half of K-12 parents say their child has experienced an active shooter drill at school; most parents favor these drills but want them to be evidence-based and age-appropriate