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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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[WEBINAR] Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion with some of the most talented leaders in media, marketing, and technology today for a candid conversation exploring changing consumer behaviors and parenting needs; connecting with Gen Alpha, Gen Z teens, and their parents; the unique ways these leaders uncover and use insights; and diversity and inclusion as a source of innovation.
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Ipsos Reputation Council 2024: AI, Sponsorships and More
Hear new findings and practical guidance to assist corporate communicators with diagnosing and proactively managing risk to maximize business outcomes in the year ahead.
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Millennials and Gen Z less in favor of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Americans are not (yet) interested in spatial computing
One in four people are interested in spatial computing, Apple's name for the tech behind its new Vision Pro headset, according to new data from the Ipsos Consumer Tracker. And interest in virtual reality and cryptocurrency hasn't changed since 2022.
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MDVIP/Ipsos poll shows Americans are struggling with the healthcare system
Despite this, many Americans have a positive view of their personal doctors
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Hybrid work (and commuting) really seem here to stay
The number of employees who say their employers have set hybrid work guidelines has increased 9 percentage points in the last year, according to new data from the Ipsos Consumer Tracker.
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[WEBINAR] Loving or Loathing: Understanding Affluents’ Relationship with Luxury
With studies running in 50 markets around the world, we are able to offer an unparalleled understanding of how Affluents think and act – insights critical for all marketers hoping to increase share of wallet among the wealthiest consumers.
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Understanding Patients with Metastatic Breast Cancer – A Preference for Oral Treatments
Research conducted by Ipsos in collaboration with Living Beyond Breast Cancer and funded by Eli Lilly and Company explores the time commitment and treatment preferences among women living with ER+, HER2- metastatic breast cancer
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[RECORDING] The B2B Playbook to Boost Revenue in 2024
In this session, executives from Ipsos, Capgemini and LinkedIn will discuss the habits and behaviors of deep sellers vs shallow sellers, what technology they embrace to elevate their approach (hint; it’s AI powered sales tools!) and the path forward for you and your organizations to drive value and achieve (or exceed) your targets in 2024 -- and beyond.