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Getting Up Close & Personal
During this on demand webinar we illustrate how immersions, which leverage behavioral science and ethnographic principles, offer a glimpse into consumers’ real life.
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Reuters/Ipsos Data: Core Political (02/14/2018)
After a week of promoting his infrastructure and budget proposals, President Trump’s approval rating stands at 39% among all Americans, one percentage point down from the previous week (40%).
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Most Americans Experience Feeling Dissatisfied with How Their Body Looks from Time to Time, Including Nearly Two in Five Who Feel This Way Whenever They Look in the Mirror
At Least One in Three Would Give Up Alcohol, Pizza, and/or Social Media if it Meant They Could Achieve Their Perfect Body Overnight
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The Business of Belonging
In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.
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The Story Behind the Story
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
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Reuters/Ipsos Data: Core Political (2/7/2018)
President Trump's approval rating holds steady, and healthcare remains top priority issue for Americans.
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What Worries the US – January 2018
Although Americans are more positive than the rest of the world, we are still mostly pessimistic: Results from the January 2018 Ipsos What Worries the World Study
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Ipsos UU Announces Two Senior Leadership Appointments in the U.S.
Heather Carruthers takes the role of President and Rob Hernandez is Appointed as Senior Vice President