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ONCOLOGY: The Disease, the Dynamics & the Complexities
Cancer is one term that encompasses many different diseases. There is no one cause of cancer, nor is there a single treatment protocol. Incidence and prevalence rates differ globally, treatment is managed by numerous physician specialties and our ever-evolving understanding of the disease makes it challenging to remain current.
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How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.
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Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again
Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place — major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.
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On the Road to Automotive Advancement
In our latest Thought Starter, we hit the road to find out what Americans really think about changes in the automotive industry.
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The Power of Disruptive Digital Narrative
The key to creating more engaging online stories may be letting your audience fill in the blanks.
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Most Americans Do Not Think That Apps Designed to Facilitate Payments Should Be Able to Make Transaction Details Available for Anyone on the Internet to See
Nine in Ten Further Believe that Transaction Information Should Only Be Visible to Those Involved
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Are smart speakers helping Americans warm to automation?
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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Ad Quality is Job #1
This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention
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The New Delivery Economy is here to stay. Is your business ready?
You can order milk, booze, ice, travel clothes, gasoline, shoes and even grandkids for rent for delivery on-demand at the touch of a smartphone app. Enter a megatrend that Ipsos calls the New Delivery Economy.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.