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Ipsos Data Drops: Why marketers need trust in the AI era
To build and maintain trust without passing on the upside of AI, marketers will need to understand their audience’s attitudes on AI and focus on trusted human-AI collaboration that delivers real value.
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How public opinion on the Iran war has evolved
Five charts on how Americans view the war, its economic fallout, and what their reaction says about long-term trends in public opinion
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ICOMIA Congress: Future of Recreational Boating
Join Ipsos for insights exploring the Future of Recreational Boating: Strategic Insights Shaping the North American Market.
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Real Reality: Connecting with people to power brand success
Join us as we explore how you can harness the power of human insight to tailor your products better and connect with audiences looking for relatable brands.
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Americans are seeing more sales, and also looking for more ways to pay over time
More Americans (35% up from 29%) say they are more likely to shop with places that offer buy-now-pay-later options, according to the latest data from the Ipsos Consumer Tracker
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Only half of Americans can answer, 'what’s your sign?'
Americans over the age of 55 are the only age group to have a majority who know their astrological sign, according to new data from the Ipsos Consumer Tracker
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Many Americans skeptical that U.S. military action in Iran has been worth it
Ipsos Iran War Tracking Poll
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World War III is Americans' new top apocalyptic worry
Since last year, there's been a 5-point jump in Americans fearing World War III, followed by an equal jump in those fearing total economic collapse, according to new data from the Ipsos Consumer Tracker
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Half of Americans report being a victim of a scam or identity theft in the last year
The number of Americans who say they have been the victims of a scam has increased 10 points in the last year, according to the Ipsos Consumer Tracker