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Is Trump losing support from his base?
Below are five charts on Trump’s approval rating, where Trump is losing support, and the cracks in the foundation that Trump will need to address to maintain his base
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The Longevity Shift: Strategic implications of the longevity medicine revolution
Turn longevity from trend to strategy: where should pharma play - and how to win?
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Americans (82%) View Clear Vision As Vital for Youthfulness & Confidence
Yet One Third Need Vision Correction But Haven't Visited An Eye Care Professional In The Past Year
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The Creator Economy Redefined: How Interactive Livestream Gifting is Transforming Entertainment
TikTok and Ipsos release a new report featuring research data and case studies to demonstrate how livestream gifting is redefining creator-viewer relationships, the entertainment landscape and the creator economy at large.
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Nearly three in four Americans oppose cuts to federal jobs, programs focused on mental health
New NAMI/Ipsos poll finds that most Americans believe Congress is doing too little to address mental health needs
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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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Navigating the new norms and markets for tomorrow’s families
Traditional family demographics are changing, and businesses must adapt to new consumer behaviors and family-based marketing if they’re going to succeed in tomorrow’s marketplace.
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Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
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[WEBINAR] What the Future: Family
Join us on January 22 to hear more about dynamics and implications for businesses across consumer goods, retail, technology and media, healthcare, financial services and caregiving.
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Shifts: Evolving from the nuclear family model
Brands must prepare for how tomorrow’s social and familial shifts could intersect with technological change and financial pressures. Ipsos Strategy3’s Matt Palmer explores potential pivot points.