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Women & Water: A Ripple Effect
In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.
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[PRESS CONFERENCE] 2018 Political Atlas
The University of Virginia Center for Politics and Ipsos will be unveiling their new 2018 Political Atlas -- an interactive tool providing unique data on the 2018 midterm elections.
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Why are Millennials skipping the baking mix aisle?
Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.
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Mobile POS: Moving the Needle in Mobile Payments
Discover what our panel of experts - merchant acquirers, mobile payment systems, and merchants - have to say about the future of mobile point of sale payments.
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Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
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Parents’ Perspective on Back-to-School Shopping
In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
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The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
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How to Avoid An #EpicFail
In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.
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Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.
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6 New Travel Types
Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.