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Affluent Traveler Segmentation White Paper
While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.
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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
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Lakshmi Madabhushi Joins Ipsos Marketing as Chief Innovation Officer
Newly appointed CIO adds greater depth to Ipsos Marketing's innovation and capabilities.
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[WEBINAR] Affluent Wanderlust
Join us for a complimentary webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel.
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[EVENT] Wanderlust 2017
Are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion detailing results from the latest wave of our study as it relates to emerging trends and key opportunities in Affluent travel.
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Is America Great Yet?
Four months into the Trump presidency, Ipsos explores whether America is ‘great’ yet.
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Drive Your Results With Target-Setting Analytics
Do you know the answers to these: How can strategic target-setting help achieve best-in-class industry performance? How should targets be set for each operating unit? When is it time to reassess your target? We do.
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Is There a Target Market for Electric Vehicles?
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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An Efficient Alternative to Concept Optimization
Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.