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Affluent Americans: Home is Where the Heart Is
It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.
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Reuters/Ipsos Data: Confederate Monuments
The Reuters/Ipsos poll on Confederate monuments is now available.
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Ipsos Partners with Michigan State University
Ipsos Partners with Michigan State University as advisors to MSU’s Market Research Program.
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Americans Predict Next Game of Thrones Death
Petyr Baelish tops list once again in Game of Thrones Death Poll.
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Reuters/Ipsos Data: Core Political (08/16/2017)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 35%.
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Ipsos Global @dvisor: Global Consumer Confidence Is at Seven-Year High
Global Primary Index Hits Record-High Level of 48.9 in August 2017
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Affluent Americans: 5 Surprising Facts
As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.
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Does Branded Content Drive Brand Lift?
Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.
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#AllMenMustDie — And Peter Baelish Predicted to Die Next in Game of Thrones Death Watch
In Week 4 of our Game of Thrones Death Watch, Baelish resumes top spot on list after being outranked by Euron Greyjoy in Week 3
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[EVENT] P2PX
Do you need a better understanding of consumers’ path to purchase? Join Ipsos’ Alison Chaltas and Mark Barry who will discuss ‘LIFE Path — Cutting Edge Techniques to decipher P2P 3.0’.