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Why Americans will be happy with their gifts this holiday season
The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker
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Small business sentiment declines as inflation and talent retention are among top concerns
The quarterly MetLife/U.S. Chamber of Commerce/Ipsos Small Business Index in Q4 2025 is down from Q3 2025
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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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Gift cards and food are growing as popular holiday gifts
Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker
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4 charts that explain the zero-sum human economy
People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.
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Shipping and returns are still the bugaboos of online shopping
Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker
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Fewer Americans are planning to drive for the holidays
One in four Americans say they plan to travel 100 miles or more for the holidays, stable compared to last year, according to the Ipsos Consumer Tracker
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Slightly fewer Americans want to reduce cravings through medication
Across the board, Americans are slightly less interested in taking medications like GLP-1 drugs to reduce cravings for eating, drinking alcohol or gambling, according to new data from the Ipsos Consumer Tracker
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More people are using AI chatbots, but for what?
More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined, according to new data from the Ipsos Consumer Tracker
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Lessons from the 2025 elections
Below are five charts on where the political landscape stands after the 2025 elections