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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos achieves ISO 20252:2019 certification
Accomplishment reflects dedication to the highest research standards
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
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ANA Masters of B2B Marketing Conference
Join us to discover how empathy can unlock unprecedented B2B growth, transforming your approach to everything from content creation to intent tracking.
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FQ Lounge: POSSIBLE 2025
Ipsos is proud to be an official partner of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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Shifts: How will fans move from consuming to influencing?
Ipsos Strategy3’s Matt Palmer explains how innovations and social expectations could transform fandom today and in the years to come.
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How sponsorships help brands tap into new audiences for the long game
With Americans naming cost as the #1 barrier to fandom, strategic sponsorships can create unique fan experiences and unlock access for wider audiences, says Molson Coors’ Ann Legan.
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Why earlier fan input is the secret to sponsorship success
To convert attention from sponsorship ads into true brand connection, marketers need to listen to their fans from day one. Ipsos’ Lisa Sobilo explains how they can get off on the right foot.
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Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.