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AI skepticism is still high, and ads could hurt trust even more
The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.
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Talking Shop with iShopFor Ipsos returns in 2026 for biggest year yet
Fifth annual event to be held in St. Louis and virtually this September
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Majority of Americans say federal immigration enforcement efforts go too far
Seven in ten are following immigration news very or somewhat closely
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[WEBINAR] What the Future: Family
Hear more about dynamics and implications for businesses across consumer goods, retail, technology and media, healthcare, financial services and caregiving.
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Many Americans view ICE shooting in Minneapolis as excessive use of force
Three in five say efforts by ICE to deal with unauthorized immigration go too far
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What’s going on with young American men and how that impacts the rest of America, in five charts
AI, cryptocurrency, porn, and the internet: here's what the Ipsos Consumer Tracker tells us about what young men are going through, and why it matters for everyone.
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We’re mostly exhausted, but women really are
Six in ten Americans have often felt stressed, nervous or exhausted in past month, according to the Ipsos Consumer Tracker.
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Americans oppose using military force to take possession of Greenland
Majority express concern that U.S. efforts to acquire Greenland could harm NATO alliance, relationships with European allies
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2025 gets the rating it deserves from Americans: Between 6 and 7
On all levels, from close in “me personally” and “my job” out to “the country” Americans saw a small dip in how we rated the year 2025, according to new data from the Ipsos Consumer Tracker.
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Why Americans will be happy with their gifts this holiday season
The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker