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Majority say U.S. performance at the Olympics makes them feel proud to be American
Figure skating tops the list of viewers’ favorite events
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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Unlock your Brand’s Online Potential and Make Every Interaction Count
Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
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WIRe: Humanizing Research with AI
Ipsos’ Jacquie Matthews joins an expert panel sharing practical insights on scaling empathy, turning data into compelling stories, and staying in tune with rapidly evolving audiences.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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One in three Americans don’t plan to celebrate Valentine’s Day
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.
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Americans think we’re handy. Here’s why that could be handy
A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.
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A partisan split has opened in the need for government to play a role in AI regulation
A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.
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Lack of need and lack of trust are still barriers for AI adoption
Lack of trust and lack of need are the main reasons people cite for not using AI more, according to the Ipsos Consumer Tracker.