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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Most Americans overwhelmed by number of streaming services
New Ipsos polling finds that Americans believe people like themselves are among the most underrepresented groups in entertainment
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More Americans are ‘sober-curious.’ Marketers should understand why.
Brands shouldn’t just take note of Americans’ heightened interest in alternatives to alcohol — they should understand the underlying forces behind this shift. Ipsos’ Sam Agarwal explains where brands should start.
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Sports (and sports fandom) in America
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Why news is worth protecting and how to save it for our collective futures
Contrary to the saying, no news is actually not good news, says What the Future Editor Matt Carmichael. Here’s what publishers, brands and citizens can take away from this issue.
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Shifts: Algorithms, globalization and infotainment
Tomorrow’s information landscape won’t look like yesterday’s news. Here are three of the forces driving that shift.
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[WEBINAR] Sports (and sports fandom) in America
Join us for a dynamic panel discussion ex.ploring research insights into how the public approaches such a significant part of life.
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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How brands can grow with purpose and profit through Ipsos’ “ABCs of ESG”
Ipsos’ newest Insights to Activate launch explores how decision-makers can leverage ESG principles to craft purposeful, profitable, and productive brand strategies