Search
-
Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’
What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
-
Most Employees Say Mental Health Talk is Work-Appropriate; Stigma Persists
New NAMI/Ipsos Workplace Mental Health Poll: Stress is on the rise, with caregivers and managers without employer-provided training reporting highest burnout rates
-
7 in 10 Americans want the government to spend more to lower healthcare costs
New Axios/Ipsos American Health Index finds bipartisan support for increased federal spending to cut healthcare costs; trust in government over childhood vaccine requirements has eroded
-
Despite the hype, most don’t plan to watch any NCAA March Madness
More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.
-
Americans view prediction markets as closer to gambling
New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low
-
Most Americans agree the government should regulate AI, but party splits emerge on how
While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
-
Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps
For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker.
-
Ipsos shows why trust is the ultimate differentiator in the AI era
Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.
-
Gas prices aren’t hurting Americans’ summer plans … yet
Americans' summer plans for 2026 are roughly the same as they were in 2025, according to the Ipsos Consumer Tracker, but that may change if higher gas prices continue to linger.
-
Almost all Americans think gas prices have gone up and will get worse
Almost all Americans (84%) think gas prices will get worse in the next few weeks, according to new polling from the Ipsos Consumer Tracker — and that’s affecting a number of things we do as consumers.