Search
-
Women have less desire to advance their careers. Why?
Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.
-
June 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Sentiment Edges Down as Most Indicators Show Stability
-
Politico Magazine Ipsos Trump Hush Money Verdict
One in five Americans say that the conviction of Donald Trump is important to how they will decide to vote and that they are less likely to support Trump in November.
-
Majority of registered voters unphased by Hunter Biden verdict
The latest Reuters/Ipsos poll finds most Americans believe Hunter Biden had a fair trial
-
Creativity
Business relies on creativity and innovation to serve customers and compete. Here’s how artificial intelligence is changing both ends of that equation.
-
How AI could make platforms more inclusive for everyone
Artificial intelligence can help make everyone more creative and make online experiences more equitable — if we steer it in the right direction. Meta’s Victoria Ekwenuke explains how brands, platforms, and creators can drive that change.
-
Why AI shouldn’t be used as a shortcut for craftsmanship
Literature is at a crossroads — but it will remain a human endeavor, says Cheryl Lu-Lien Tan, the George R.R. Martin chair in storytelling at Northwestern University.
-
What creators and marketers should know about mixed attitudes on AI art
Many brands are eager to publicly promote their use of AI — but certain consumer attitudes suggest a path for what benefits brands should focus on when it comes to TV, film and music, says Ipsos’ Jamie Stenziano.
-
Why advertising will still need human creative directors
As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.
-
The issue landscape
Ipsos takes the nation's pulse on the direction of the country, the most important issues facing Americans, and which political party you trust on key issues