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Most patients feel trust in healthcare has declined in the past two years
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience
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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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68% globally are willing to accept new policies encouraging sustainable technology adoptions
Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Americans continue to feel economic pressure with inflation remaining top issue
New Reuters/Ipsos poll also shows that Americans are less likely to support candidates who propose abortion restrictions, less police funding.
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Three in five registered voters believe abortion should be legal
New ABC News/Ipsos poll shows the economy, inflation, abortion top issues ahead of midterms
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Cost and content are key for those deciding to keep, or drop, streaming services
New NPR/Ipsos poll also finds that a majority of streaming service users are overwhelmed by the amount of content available
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Ipsos Quick Take: The Midterm Elections
Read why Ipsos forecasts Republicans likely to win the House of Representatives by a small number of seats, while the Senate and the most competitive gubernatorial elections could go either way.