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Marketing food to diverse audiences
As the nation’s population continues to diversify, businesses must not only meet Americans’ needs as consumers, but address their demand for...
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Channel evolution in food and beverage
Impulse buying remains a significant driver of food and beverage sales. But how do your customers discover—and decide on—that spur-of-the-moment purchase?
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Extending your brand beyond functional food
Americans increasingly view their diet as a way to act on personal and societal values, from health and wellness to sustainability and corporate responsibility.
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The state of the food consumer
Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.
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Support for student loan forgiveness varies widely between the American public and those with loans
New NPR/Ipsos poll finds both loan holders and Americans writ large prefer the government tackle the cost of college than forgive student loans
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Ipsos announces keynote address and industry speaker lineup for June 22 Food and Beverage summit
Executives from across the food and beverage industry, including Kellogg’s, Mars Wrigley, and McDonald’s, will share perspectives and data on innovation and expansion in the foodservices sector.
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On the Road Again: Affluents and Their Joy of Travel
With COVID now less of a concern, listen in we explore what the “new normal” looks like for Affluent travel, and the lasting impacts of the pandemic on travel planning considerations.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and AI-enabled Consumer Intelligence and tech-enabled product innovations.
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Most Medicare members have an easy way to find providers and treatment but want better access to supplemental health benefits
New Virgin Pulse/Ipsos poll finds that one in three Medicare members worry about being able to afford recommended care