Marketing food to diverse audiences

As the nation’s population continues to diversify, businesses must not only meet Americans’ needs as consumers, but address their demand for empathy, authenticity, and equitable representation. Listen in as Manuel Garcia-Garcia, a senior leader promoting Diversity and Inclusion at Ipsos, moderates a panel discussion on the business case for inclusive advertising. Among the panelists are Lisa Zielinski, Vice President at Ipsos Creative Excellence, a leading expert on D&I in advertising and advocate for the portrayal of underrepresented communities in advertising, together with Erica Jones, Senior Manager of Cultural & Inclusive Marketing at Kellogg Company. In this session, you will hear best-in-class creative learnings and practices based on Ipsos’ new proprietary Racial Equity Measure to inspire brands to dish up measurable change.

This is just one of the many sessions held during the June 2022 Ipsos Food Summit. Access all of the session recordings here.