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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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Future-proof your brand during inflationary times
Timely insights to help brands future-proof their growth during inflationary times.
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Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
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Wisconsin School of Business Marketing Summit
Ipsos is delighted to be taking part in the Wisconsin School of Business Marketing Summit, designed for alumni, industry friends, and the up-to-date marketer (you!). Join us for intimate conference sessions that satisfy and inspire curiosity, unlock new ideas, and provide attendees actionable ‘next-steps’ or ‘take-a-ways’.
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Here’s what inflation is changing (and what it isn’t)
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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SHOPTALK Fall Meetup
Shoptalk Fall Meetup is a one-of-a-kind, online meetings and collaboration event that brings a large group within the retail industry together for double opt-in meetings and small group discussions.
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[WEBINAR] ‘Healthy’ Positioning That Changes Behavior
Positioning is the single most important strategic decision for brand leaders – informing all subsequent marketing, communication, and brand experience strategies. Thus, it’s imperative to get it right.
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Biosimilar Launch Strategy Development
A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.
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A new era in multiple sclerosis
Referencing Ipsos’ syndicated MS Therapy Monitor data, we explore the impact of the anti-CD20s since their availability – specifically, where they are being used, how they are being used, and neurologists’ perceptions of them.
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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.