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Embracing Disruption
Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Meet the hosts most likely to influence your holiday gatherings
Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here.
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How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.
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Affluent Survey USA: Fall Release 2018
Affluents are one of the most powerful and influential target audiences across all industries, driving revenue, adoption of new technologies and experiences, and influencing purchases amongst their peers and network.
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Ipsos Affluent Intelligence announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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[EVENT] CES 2018
Join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.