Search
-
Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?
Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
-
The Rise of the Conscious Shopper
Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
-
Four in ten college students describe their mental health as poor
At the same time, 4 in 10 students describe their mental health as good or very good, while the remainder – 19% – describe their mental health as neutral, according to a survey of over 18,000 enrolled college students
-
We used ChatGPT to help us poll Americans about AI. Here’s what we found.
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
-
What tech needs to do to keep its innovative reputation in tough times
People think tech is the most innovative industry. Here’s how they can keep that reputation in a down economy.
-
Ipsos Core Political Survey: Presidential Approval Tracker January 2023
The economy continues to be the most important problem. Americans are not optimistic about the direction of the country.
-
[WEBINAR] Turbulent Times, Tighter Pocket Books: Enhancing Value without Dropping Prices
Join Ipsos Behavioral Science experts Sarah Mittal, PhD and Greg Gwiasda, PhD, as they discuss the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
-
Affluents still want luxury–but how they find it is changing
As consumers tighten their belts in an uncertain economic environment, the luxury market is not immune to a squeeze in discretionary spending.
-
What shifts in the ways we play will mean for players, fans and brands
The future of play faces multiple inflection points. Will forces like climate change, technology, and inequality spawn new ways to play, or kill traditional ones?
-
Play
Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?