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Enthusiasm for the metaverse and extended reality is highest in emerging countries
Survey finds the global public divided in their level of excitement about the new technologies
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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
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52% globally say cycling in their area is too dangerous
Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic and widespread support for giving them priority in new infrastructure projects
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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[WEBINAR] How humor can connect your ads with a Gen Z audience
81% of consumers like when brands use humor, but only 28% say brands connect with their comedic sensibilities. Join us for our next complimentary webinar featuring online community insights and tips to help you connect with a Gen Z audience.
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Ipsos wins mystery shopping award for fourth year in a row
Ipsos is one of the winners of the 2022 MSPA Americas Shoppers’ Choice Awards
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After Buffalo, three quarters of Black Americans fear racially motivated attacks
Poll finds Black Americans pessimistic about race in America, worry about their safety
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Nativist nation
What do we know about the interplay between nativist and white grievance attitudes and how they factor into politics?
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[WEBINAR] Digital + Physical: Omnichannel Customer Expectations
As the COVID limbo eases and more Americans say it is no longer a crisis, companies are learning just how much customers have shifted expectations when it comes to physical channels and human interactions.
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Two in three have felt happy almost everyday in the past month
Ipsos polling finds that habits and routines are important in keeping people’s balance.