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May 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Increases Following Stability Last Month
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Personify Health & Ipsos Release New Report on U.S. Employee Health and Productivity Trends
New survey sheds light on importance of investing in employee health, benefits navigation, and beyond-basic health needs
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New York Times – Ipsos Election Poll Wording Experiment
Question order in election surveys potentially impacts perceived performance of 3rd party candidates
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How retailers can create seamless shopper experiences
From in-app purchases to augmented reality, we’re in a golden age of purchase methods. But brands need to understand the customer experience in order to keep these channels cohesive and convenient, says Ipsos’ Eda Cetinok.
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How younger Americans use credit cards to make ends meet
What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture
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Store brands hold slight edge over name brands
A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans
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Most Americans say the economy and inflation are the most important issues determining who they will support for president in November
New ABC News/Ipsos polling finds that President Biden’s approval remains low
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Most of America’s aspiring homeowners are waiting for rate cuts before purchasing new home
Housing costs are a source of financial anxiety for over two-thirds of Americans
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A majority of Americans value their credit card rewards
Nearly three in four Americans say they have a credit card that gives them rewards, and two in three people with a rewards card prefer to use it because of the points it earns, according to the Ipsos Consumer Tracker
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Half of Americans say the war between Israel and Hamas is important in determining the candidate they will support in November
New ABC News/Ipsos polling finds more Americans trust Trump over Biden to handle the war between Israel and Hamas, even as many don’t trust either candidate