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The Disproportionate Impact of COVID on Race/Ethnicity in America
Black/Hispanics have reported higher levels of risk for non-essential activities. This heightened sense of concern translates into real behavioral differences.
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Disrupting the Entertainment Content Positioning Model
Optimize audience reach for your show. Revisit our recorded webinar for content positioning research tips and insights.
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Why it’s time for brands to go all-in on augmented and virtual realities
The promise of augmented and virtual reality as development and marketing tools for brands and manufacturers is becoming clearer.
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What brands and retailers need to know about ‘buy now, pay later’
Payments analyst Lisa Ellis sees “buy now, pay later” (BNPL) financing as a niche, but it’s a big enough niche that it’s likely to become table stakes in the coming years. The idea of paying in installments is hardly new (witness QVC and HSN and just about anything peddled by Ron Popeil), but recent advances have transformed BNPL into a Silicon Valley fintech disruptor.
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How do you mystery shop an omnichannel world?
The past year has changed the way we shop and raised our expectations for the omnichannel experience.
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America the Uncertain: March Highlights
Key highlights from March's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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Patient Surveys Are Changing As Everyone Moves Online
Here’s how to ensure accurate data using online surveys to supplement quality metrics.
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous