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[WEBINAR] A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Join us for a complimentary webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
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Americans worried midterms could bring divided government, gridlock
New Axios/Ipsos poll finds the biggest concern with continued Democratic control is the handling of the economy; concerns about Republicans more mixed
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How politics mediates people’s understanding of extreme weather
Hurricane Ian forcefully struck Florida this week, making landfall as a Category 4 hurricane. We are spending some time this week unpacking some of the trends around hurricanes and the public’s perception of extreme weather.
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Majority (84%) of Americans Concerned About Potential of Recession by Year’s End
Fewer Americans confident in their financial situation compared to last quarter
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Voices of Ukraine: Documenting Life During Wartime
In this first installment of Ipsos’ weekly photo-essay series, Ukrainians from all walks of life share their personal experience of living in the middle of a war.
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Spending
The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
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How purpose and innovation will shape how we spend
In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.