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Why a climate-centered infrastructure is crucial for a resilient economy
Transportation is a major cause of greenhouse gas emissions in the U.S. But with smarter policy, it can be part of the solution, says Justin Balik, state program director of the climate policy nonprofit Evergreen.
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How policy and incentives could pave the way to broader e-bike usage
Few American use e-bikes or other micromobility options — but many are open to changing their minds, according to a new Ipsos poll. Ipsos Public Affairs’ Joann Lynch shares the keys to wider adoption.
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What supply chain logistics can learn from the sharing economy
From AI-powered route optimization to sharing-economy inspired networks, the future of logistics is digital. Penske Logistics’ Andy Moses explains how data and emerging technologies will help businesses stay competitive in an increasingly complex supply chain landscape.
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What auto insurance tells us about the future of America’s car culture
Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Future Jobs to Be Done
In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.
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Lisa Gudding, president of strategic growth at Ipsos, joins the Insights Association’s Board of Directors
Appointment serves to recognize Gudding’s leadership in the insights industry
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Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping
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The State of Democracy 2024: Between discontent, deep democratic disparities and calls for reform
New Ipsos survey offers an in-depth analysis of democratic perceptions in eight Western countries, highlighting significant disparities and a strong demand for systemic reform
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Persuasive, Powerful, and Human-Centric Storytelling
Revisit our on demand webinar to hear inspirational stories of clients leveraging our diversified set of qualitative research solutions.