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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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Quirk’s – The Marketing Research & Insight Excellence Awards
Ipsos is proud to be featured amongst the industry’s finest marketing research and insight firms as a finalist in the 2020 Excellence Awards by Quirk’s Media.
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Affluent Americans’ Pent-up Demand Insights & Opportunities
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.
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The Role of Emotion in Human Decision Making: Implications for Brand Success
Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.
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Back-to-Screens Accelerates Opportunities
As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.
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Small Business Index stabilizes, sentiments towards national economy mostly negative
This quarter’s MetLife/U.S. Chamber of Commerce Small Business Index score reflects the beginning of rebound after major drop in second quarter
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Kids & Families in the Great Lockdown
Revisit our recorded webinar to hear new research quantifying kids’ content consumption habits, and the influence they have on households.
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The power of social intelligence and survey data to drive brand growth
We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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City Nation Place Awards 2020
Ipsos is proud to be a sponsor of the City Nation Awards recognizing the most creative and effective place branding strategies and place marketing campaigns from around the world.
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COVID-19: Our Coronavirus Research, Reports and Data
In an uncertain world, data matters. Ipsos experts share new research about the pandemic.