Kids & Families in the Great Lockdown

Revisit our recorded webinar to hear new research quantifying kids’ content consumption habits, and the influence they have on households.

The author(s)

  • Dorothy Advincula Senior Vice President, US, Head of Audience Measurement and Insights
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The impact of the COVID-19 pandemic on the daily life of kids and families is far-reaching.  Things have changed. Key among the changes is that living in lockdowns and varying stages of re-openings means that kids’ lives are even more virtual. COVID-19 has been a content game changer for kids and their families. 

For content providers and marketers, the question is no longer about when kids are connected, but much more so, what are they connected to and who do they connect with? View our on demand webinar to hear our newest insights from the Ipsos Kids + Family Study shedding light into these questions, and more:

  • How content has become even more integral to a child’s life
  • How this has changed family vs. media time
  • The rise of content platforms such as Tiktok, and content habits such as video gaming and podcasts
  • The influence that kids have in what is ‘essential’ consumption in their household and families

To learn more about recent podcast usage, please read our recent article.

The author(s)

  • Dorothy Advincula Senior Vice President, US, Head of Audience Measurement and Insights

Media & Brand Communication