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One year on, most don’t see an end to the pandemic before the end of 2021 – if at all
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
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Home Infusion: Drivers, Barriers & Opportunities
The expansion of home infusion triggered by general trends in healthcare and accelerated by the pandemic has transformed the patient journey for infusion therapy and created new opportunities.
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Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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What Worries the World – February 2021
Almost two-thirds (64%) of the public across 27 countries say things in their country are heading in the wrong direction. Coronavirus remains the number one concern in our global survey – a place it has occupied for almost a year.
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Post-Pandemic Qualitative Shift & Outlook
Revisit our recorded webinar to hear learnings from this big pivot and what it means for the future of qualitative research across business sectors and objectives.
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Will we reenter the economy as penguins or lemmings?
Two myths from the animal kingdom can shape our preparations
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Gender identity and sexual orientation differences by generation
New Ipsos study finds that fewer younger Americans say they are only attracted to the opposite sex when compared to older cohorts
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[RECORDING] Recreational Boating & Fishing Foundation Marketing Workshop
The RBFF State Marketing Workshop has gone virtual! The date for this year’s Workshop is February 23-25, 2021 and Ipsos is pleased to be part of the agenda!
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[WEBINAR] Breaking Down the Pandemic Wall
Join us for a complimentary webinar as we take a detailed look at the forces behind this so-called ‘pandemic wall’ as told through online community and social conversations.