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Ipsos Core Political : Presidential Approval Tracker (09/23/2021)
The economy and public health remain Americans' most important issues as President Biden's approval rating remains at 44%
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U.S. consumer confidence still stuck in place
Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained
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Consumers are returning to primary and specialty healthcare providers
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
Execution Measurement
Measuring the execution of brand strategy.
Channel Sizing
Sizing channel opportunities.
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[Media Summit] Reaching and Researching the Changing Viewer
Will the cord-cutting unbundlers re-bundle? How can brands work in the new creator-driven ecosystem and measure success? Has brand creative evolved enough to take advantage of digital formats? And how will the metaverse reshape the way we are entertained?
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Most Americans do not have detailed natural disaster emergency plans
Recent Ipsos poll, conducted on behalf of Wells Fargo, shows less than half have started an emergency savings account
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One in ten Americans interested in resurrecting dinosaurs
Men are more interested than women in bringing back different animal species
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SAPOR Conference
While our findings suggest that emoji or numeric scales could be good options for making surveys smartphone-friendly, we did discover that there are limits to the types of scales that lend themselves to emojis.
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.