Search
-
Ipsos Loyalty: Customer Experience and Critical Incidents
Ipsos Loyalty carried out an extensive survey across seven sectors in the U.S. to understand the dynamics of Critical Incidents, which are defined as “Moment of Truth” experiences with customers — both good and bad.
-
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2016 EUROPEAST
New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
-
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2016 AMERICAS
New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
-
Greater Number of Americans Have Access to Air Travel than Ever Before
Washington, DC – According to a recent online survey conducted by Ipsos Public Affairs for Airlines for America, more Americans are traveling by air than ever before, more Americans plan to travel more in the future, and they are overall happy with their air travel experience.
-
Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
-
Ipsos Global @dvisory: The Economic Pulse of the World (March 2016)
Washington, D.C. — A major analysis of world public opinion was released today by Ipsos — one of the world’s largest market and opinion research companies.The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,108 recent interviews in 27 countries around the world.
-
Ipsos Appoints President for Ipsos Marketing Quantitative in the U.S.
Joe Marshall Crosses Pond to Lead Innovation and Market Understanding Research Business
-
Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans.
-
Storm Clouds on the Horizon? Global Consumer Confidence Waning
Washington, D.C. — Economic storm clouds on the horizon as global consumer confidence wanes.
-
Ipsos Clients Recognized for Advertising Research Prowess
Merck and Kingsford Charcoal Earn Gold Masters of Insight Awards at 2016 ARF David Ogilvy Awards