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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
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Pharma utilization and cost management for self-funded employers
Listen in to hear healthcare research insights to drive pricing and market access strategies for the pharma sector.
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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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What do global citizens care about in 2021?
Recent research sees global citizens prioritizing a world where the environment, food, water and people are protected. What does that mean for your country?
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New multi-cancer early detection test developed by GRAIL generates excitement among prospective patients.
The test positively impacts perceptions of a health system and could help attract new patients.
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Tech Sustainability: Activating Consumer Desire to Make a Difference
Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.
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Cliff’s Take: Are the Kids Alright?
Teenagers emerge from the pandemic troubled by the direction of the country and less optimistic about their own futures.
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Delta is changing Americans' behavior
As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.
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All Americans see the value of higher education, but race continues to be a partisan flashpoint
New Axios-Ipsos Hard Truths poll finds that American attitudes towards higher education are remarkably similar until race gets mentioned