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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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The holidays are making us happy, joyful and stressed
Americans have complicated feelings about the holiday season, according to the Ipsos Consumer Tracker.
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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American Public Health Association Conference
Join Ipsos at the American Public Health Association Annual Meeting.
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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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Pet ownership is more work and more costly than Americans anticipated
Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.
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The Power of Buy Now Pay Later
Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.
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Where influential top earners favor experiences over spending
Would you rather hit the mall or the beach? Ipsos Global Influentials’ Ashley Henry explains how high earners around the world weigh experiences versus retail.
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Future Jobs to be Done: Leisure
Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.